What is a DMP? A quick overview of a Data Management Platform (DMP) The Oracle BlueKai Audience Data Marketplace Informs Smarter Actions. Oracle Bluekai DMP With more than 30 branded data providers for 3rd party data, marketers have access to nearly million anonymous customer profiles and. Oracle DMP helps us to solve the most critical and complicate problem today – Stitch customer We cherish our decision to go with Bluekai DMP.

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Views Read Edit View history. Learn more about Oracle DMP.

The Oracle Marketing Cloud is an integral part of the Oracle Customer Experience Cloud which includes commerce, sales, service, social and marketing.

As a third party data collecting company, they collect information on users surfing the webthough BlueKai does not collect information like sensitive financial details, adult materialor health issues.


Hundreds of data sources inside companies operate in silos, making it hard for marketers to gain a comprehensive view of bulekai ideal customers. Together, the Oracle Customer Experience Cloud enables a seamless and integrated exceptional customer experience from the first touch point through the entire customer life-cycle.

Bluekai DMP | Marketing Cube | Connected Capability

Retrieved 22 February San Jose Mercury News. BlueKai is a cloud-based big data platform that enables companies to personalize online, offlineand mobile marketing campaigns. It won’t stop ad company using Verizon tracking header”.

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The BlueKai team brings significant knowledge and capabilities to Oracle and is expected to continue facilitating excellence in data-driven marketing at Oracle. Articles with peacock terms from April All articles with peacock terms.


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Oracle Bluekai DMP With more than 30 branded data providers for 3rd party data, marketers have access to nearly million anonymous customer profiles and 40, data attributes. Computing platforms Data collection Technology companies established in The company offers services relating to third party data collecting.

BlueKai – Wikipedia

This page was last edited on 9 Aprilat Retrieved from ” https: Approximately customers across multiple industries rely on BlueKai to maximise their marketing investment.

And Oracle DMP is powered by Oracle Data Cloud, so data from retail through to paid segments can be bluwkai, in real-time, at global scale. Other clients and sites using BlueKai’s services are Live.